Your website’s appearance is just as important as your office. If it doesn’t run well or look great, patients aren’t going to want to visit it. It’s up to you to maintain your website just like you would your office. This means upgrading it and making changes when necessary. At HippoMedical, we recommend our clients make regular updates to their website monthly in addition to a brand-new design every two years. Luckily for you, if you are a client of ours, we will provide that brand-new website free of charge every two years. If you’re not sure if it’s time to upgrade your website, here are a few signs.
Patients Have Complained About Your Website
Whether patients have blatantly come out and told you they had a terrible experience on your website or if you asked them about their experience and they did not have positive things to say, this is a sign your website needs to be upgraded. If it’s not user friendly or the content is outdated, your website isn’t benefiting your practice at all.
You Don’t Remember When Your Last Update Was
If you can’t remember when your website was last upgraded, that should be a huge sign that it’s outdated. Website design and development is always changing, especially in today’s fast moving digital age. It’s important to stay ahead of the curve by upgrading your website at least every two years regularly so it is not outdated.
Your Website Takes Long to Load or Isn’t Mobile Friendly
If your website is taking more than 3 seconds to load a page, this is not a good sign. Not only does this make user experience worse, it is bad for SEO. Newer websites are SEO optimized which includes faster website speeds. In addition, if your website is not mobile friendly, you are living in the past. Most Google searches are done on a mobile device, so if your website isn’t responsive, you are most likely dealing with users leaving your website.
Your Content is Duplicate or Outdated
If your website needs an upgrade, there’s a good chance the content also needs an upgrade. It’s likely that your office offers more procedures than what is listed on the website, newer technology, and different team photos. Old website companies also used to publish duplicate content because they were unaware of how it affects SEO. Upgrading your content is just as important as upgrading the design to allow for your patients to have the best user experience possible in addition to the most recent and relevant information.
Upgrade Your Website Today
If your website is outdated, it’s time to think about upgrading your website. A website upgrade will not only improve the aesthetics and the user experience, but it will also improve the SEO to help you rank better on search engines. If you are one of our clients, talk to a representative today to find out when your free website upgrade is available. If you are not a client but are interested in an upgrade, contact us today to find out how we can capture your brand.