Optimize Your Dental Office’s Facebook
If you are not regularly using social media for your dental practice, then you are missing out on lots of opportunity for marketing. Social media is where you can alert your patients of specials you are having, any office news or any other share worthy information. Half the battle of using social media to your advantage includes gaining a solid follower base. Once you gain enough followers, your posts will accumulate more value. There are several methods you can use to gain a larger social media crowd.
Ask Patients in Office
When your patients are in your office for a visit, have whoever is operating the front desk to take the opportunity to ask your patients to like your Facebook page while they wait for their appointment. Depending on how many patients you see a day, this can help you gain a like for every patient you see.
Send Out an Email
If you have a record of all of your patients that includes email addresses, send out an email with a link to your Facebook page asking them to Like it. More than likely, they will click the Like button at your request.
Use Appointment Reminder Cards
Appointment reminder cards are great ways to not only remind patients of when their next appointment is, but something physical for them to hold and look at. This card can contain the link to your Facebook page and a small reminder for patients to Like you. This can be a card that is give after the appointment or even one that is mailed to the patient.
Give Patients an Incentive
Doing something as easy as Liking a page can sometimes be a hard task for some people. Giving your patients an incentive to like your page, or a reward, can push them a little more to go and Like you. It can be something simple like a free toothbrush, or offer a selected random person who liked your page as the winner of a gift card. Tell your patients if they like your Facebook page, they will unlock a special offer or discount. Any incentive helps both current patients and prospective patients like your page.
How More Followers Helps You
So what’s the point of acquiring more followers for your dental practice? One, it makes your dentist office look more credible. Potential patients will see your high amount of followers and associate that with happy patients. Two, you have a larger audience to market new products, procedures and other information to. Three, you have more people who will review their experience at your dentist office. When a patient constantly sees posts from their dentist office on their Facebook feed, they are more likely to go and review their experience. Contact us at Dental Affiliate if you need help setting up your social media profiles or need custom made appointment reminder cards. Be sure to Like Us on Facebook too!