New Google Algorithm for Mobile Friendly Websites
In March, Google announced that there would be a new algorithm when it comes to mobile searches. Their overall goal is to give users better search results when searching on a mobile device. This means, keeping non mobile friendly websites off of the top of search results. This new algorithm is supposed to start rolling out slowly in May 2016. Google will begin by crawling all websites to find which ones are mobile friendly and which aren’t. If your website is not mobile friendly, you were most likely sent an email in March or April instructing you to make it mobile friendly.
What Happens if I Don’t Have a Mobile Friendly Website?
In 2016, it is more likely for users to search on a mobile device than a computer; therefore, if your website is not mobile friendly, it won’t be showing up on mobile searches or bringing you new patients. If you regularly have good visibility when it comes to search engines, this algorithm can weaken your SEO strategy. Until you get a mobile friendly website, your search rankings will suffer. If you’re not sure if your website is mobile friendly, you can check it on Google’s Mobile Friendly Test.
Google did state that it’s still possible for your non-mobile friendly website to rank high if it has relative and original content.
What are the Benefits of Having a Mobile Friendly Website?
There are many benefits of having a mobile friendly website, now including ranking higher on mobile searches. Another benefit, is that the user’s experience is better. If you are on a mobile device and are looking at a website that is not mobile friendly, it can be hard to read the content and navigate through. This results in users quickly leaving your website due to inconvenience. Another benefit, is that it gives your dental practice more credibility, showing you care about how you present yourself on the web as much as you do in office.
How Do I Make My Website Mobile Friendly?
If your current website design is more than a few years old, it is probably easier and cheaper to buy a brand new design than to pay someone to make you a mobile friendly version of your current design. You will end up with a brand new and updated design that is mobile friendly and adheres to Google’s standards. At Dental Affiliate, we create custom made websites that look flawless on any device. Contact us for more information on custom mobile website designs.